Data Choice are reshaping the $65 billion programmatic advertising market, developing two new technologies a Demand Side Platform to serve the ads through for advertisers, & our Data Audience Platform that puts you back in control.
Users earn DCT tokens for sharing their data, & for taking part in our ad surveys. When a user submits their data it is hashed to the blockchain where it makes segmented data sets. This means that your data is fully secure and the breaches we have seen this year cannot happen with Data Choice.
Our DCT Token is the only way advertisers can access the data segments, and we will incentivise them to use our token for their advertising spend by offering lower technology fees.
At our technology in early 2019 we will move our existing clients and agencies over to the technology.
Integrating with the Bancor protocol to offer our users liquidity. Holders of DCT tokens will also share in our success from 2019 onwards.