Loyaltychain is a revolutionary digital ecosystem for small and midsize business powered by AI to manage customer’s loyalty. It allows to build trusted and effective loyalty programs, provides business with instruments for creating digital loyalty assets. The Loyaltychain is a huge loyalty ecosystem combining aggregator and facilitator of applications, mobile solutions and expertise on the open platform (open for third party solutions) with internal economy based on EMCL token. Loyaltychain is an open modular platform, which can be changed and scaled according to the market demands and changes in the external environment. Loyalty programs nowadays are the heart of marketing business strategy. They build long-term relationships with clients and partners. Marketing strategies today appear to be a significant financial loss for the business without an effective loyalty system.