While automakers are striving to invest into eVTOL developers and taxi companies are buying up roofs to make landing pads and monopolise customer relations, McFly.aero reduces uncertainty, risk and entry barriers for all those who would like to participate in the emerging urban passenger air taxi market. It was initiated by the Technology Consortium committed to make products of its participants comprise a turnkey urban air taxi marketplace and management system. McFly.aero operates as a Technology and Business Incubator. It offers benefits of global expert and entrepreneurial community, as well as portfolio investment strategy. It incubates businesses that will sell and operate passenger transportation, as well as related products, technologies and services along the end-to-end value chain from R&D for aerial vehicles to landing pads, mobile apps and additional services that can be sold by the grid. Consortium members see McFly.aero as a market channel for products and services. Entrepreneurs see McFly.aero as support ecosystem and a marketplace that rewards contributions into its development and later would allow them to sell devices-as-services for a fee from the grid and passengers. Experts see McFly.aero as gateway to the new emerging industry and market. Passengers see McFly.aero as an opportunity to get more affordable flight sooner than possible and in more cities. McFly token is a reward mechanism for human and machine services within the common shared system — business and technology incubator (now) and air taxi marketplace and management system (later). McFly token is a success metric reflecting developments of the concept, participants, the incubator and the industry as a whole. McFly token is technically a measurement of and a right to 1 minute served by committing aerial vehicle. Thus, it is a unit of measurement for device use, record of rights to use, a ticket to ride, an ignition key, and a unit of billing.