SLP is a decentralized platform for loyalty programs, with a blockchain based bonus point exchange, dedicated loyalty token wallets and a targeted marketing engine. As more consumers participate in brand loyalty programs, more loyalty points are going unclaimed — a recent survey by Bond Brand Loyalty records $100 billion in unused points. The abandonment trend - where members decide a loyalty program isn’t worth their time - is increasing. Regardless of which type of loyalty program model businesses use, consumers are more demanding than ever. Weak connection with customers can result in losing those who join but fail to participate and customer attrition where customers perception of program value has declined over time. SLP will implement an infrastructure through which businesses can issue, process and use tokenized loyalty points on a distributed blockchain platform. This will enable customers to exchange bonus points using the platform's primary currency, SLP tokens, and spend earned bonus points on rewards and products that matter to them personally. The result: brand loyalty experiences that are more efficient, interactive and engaging.


ICO Dates
Whitelist / KYC
KYC & Whitelist
Cayman islands
Token Type
Available for Sale
ICO price
1 SLP = 0.01 usd
Hard Cap
15M $
Leonid Shangin
Igor Livant
Advisor, Fundraising
Mike Brusov
Advisor, Product Management
Dmitry Shmakov
Advisor, Marketing
  • 1
    Q1 2013

    SLP team founded SailPlay and raised angel financing from Altair VC.

  • 2
    Q1 2014

    SLP team founded SailPlay and raised angel financing from Altair VC.

  • 3
    Q2 2014

    SailPlay raised a second round of funding from Flint Capital.

  • 4
    Q1 2015

    SailPlay is used by 50+ clients, including Papa John’s, Volkswagen and others.

  • 5
    Q1 2016

    SailPlay opened its second office in NYC.

  • 6
    Q3-Q4 2017

    SLP concept created.

  • 7
    Q1 2018

    SLP got confirmed interest from leading global and national retail businesses, restaurants and airlines.

  • 8
    Q2 2018

    SLP to conduct an ICO. Vision of the project is finalized, final whitepaper version is released. SLP Token is deployed on the Ethereum platform and a public crowdsale is commenced.

  • 9
    Q3 2018

    Development of the SLP platform.SLP Blockchain platform for loyalty token operations and loyalty token marketplace is being developed.

  • 10
    Q3 2018

    Reference implementations of business and client sides of the SLP Application are released. Data privacy principles PoC.

  • 11
    Q4 2018

    Development of the SLP SDK for businesses. B2C SLP Token Wallet App, B2B Token Management App and B2B APIs and Webhooks are developed. SLP Blockchain Testnet is launched. First business partners are connected to the platform.

  • 12
    Q1 2019

    Development of consumer apps and interfaces. Reward redemption interface with redemption confirmation by QR codes/SMS is developed. Loyalty Token exchange is introduced to the Token Wallet App.

  • 13
    Q1 2019

    Analytics tools are added to the B2B App. Private launch of the SLP Blockchain Mainnet for partners-early adopters.

  • 14
    Q2 2019

    Launch. Customer applications are publicly launched. Loyalty Token exchange begins operations. The ERC20 compatible SLP token is exchanged 1-to-1 with a native SLP token.

  • 15
    Q2 2019

    Expansion and growth of the ecosystem to other markets and geographies..