ShopperCoin, a cryptocurrency that represents trust and loyalty, creates and promotes a singular, universal loyalty ecosystem. ShopperCoin creates a decentralized, unified customer loyalty ecosystem that uses blockchain technology as its backbone and SCO, the ShopperCoin digital asset, as its medium of exchange. SCO is given out by sellers to buyers to use anytime, anywhere they like. ShopperCoin will be accepted by all merchants and partners of ShopperCoin network. Our multi-tiered innovations eliminate the current limitations and bottlenecks of traditional customer loyalty programs. With ShopperCoin, it is easier to understand loyalty schemes, redeem rewards points, and combine points from multiple offers for maximal redemption value.