"Trust is an essential component of connectivity in communication. As we've become more dependent on technology, we've also become more distrustful due to numerous breaches of trust in the form of cybersecurity failures and widespread theft. Our ecosystem helps to streamline and reduce the amount of individual records that need to be collected. It also enables data monetization and the secure transfer of verified, encrypted and attested data. The practice of good behavior on the network lets users earn what we call "creditability" or reputation. Higher creditability can translate to increased access to services, better borrowing rates and faster processing times for new apps, among other benefits. “Shyft is addressing one of the most challenging issues in our financial system - connecting identity and reputation to legacy financial products and emerging blockchain based financial services.” - Meltem Demirors, Shyft Advisor."