Trippki is an innovative hotel booking and reward system that incentivises sharing the value in the booking process between guests and hotels - the people that actually create value. By cutting out the current OTA (Online Travel Agent) model, Trippki gives control back to customers and hotels, allowing not only value sharing, but massively reducing the costs associated with traditional centralised booking platforms. In the Trippki model, part of each booking payment is converted into TRIP tokens, which are given to the customer as a loyalty reward. These rewards can be spent within the hotel’s ecosystem, any participating establishment or even traded into other currencies on exchanges. TRIP token’s data persistence and immutability is provided by the Ethereum network, granting a built-in system of reputation that allows hotels to tailor specific, reputation based, offers to their guests. Furthermore guests can be rewarded for writing reviews and sharing on social media.