Universal Reward Protocol

ICO Dates TBD

Description

Universal Reward Protocol provides a unique ecosystem for all retailers to reward their customers for any type of shopping behavior, and for sharing the corresponding Proof-of-Behavior data with the retailer. Retailers offer URP tokens as an incentive for shoppers to interact along a desired behavior, and use the collected data to tailor personalized offers through which the shoppers redeem their tokens. All shopping behaviors, online and offline, such as store visits, online browsing, making purchases or social media influencing, will be rewardable through URP

General
ICO Dates
TBD
Whitelist / KYC
Whitelist & KYC
Country
France
Ticket
URP
Token Type
erc20
Available for Sale
Financial
Pre sale Price
1 URP = 0.1
Accepting
ETH, FIAT
Hard Cap
23M $
Tokens for sale
240,000,000
Team
Yves Benchimol
CEO AND CO-FOUNDER
ADVISORS
Jeremy Bokobza
LEAD BLOCKCHAIN DEVELOPER @STRA
  • 1
    2015

    - Launch of the company - Partnership signed with Auchan, one of the world's biggest distribution groups. - Development of the Occi product.

  • 2
    2016

    - Proof of concept, first Auchan store equipped with IoT sensors. - Seed funding round from business angels. - Filed two patents on proprietary algorithms (FR1656748 and FR1654618)

  • 3
    2017

    - Solution is market-ready. - Contract signed with Carrefour, one of the largest hypermarket chains in the world. - Contract signed with Galeries Lafayette.

  • 4
    Q1 2018

    - Token design and development - Presentation of URP to brands and retailers - Refinement of the protocol based on their expressed needs

  • 5
    Q2 2018

    Design of the architecture of URP protocol - Preliminary partnerships discussions with consumer brands and retailers - Release of the White Paper - Mockup of the retailer interface and the shopper app

  • 6

  • 7

  • 8
    Q3 2018

    - Release of the Technical White Paper

  • 9
    Q4 2018

    - Alpha release of URP : Proof-of-Behavior specifications - Collaboration with first dApps - Integration with a self-sovereign iden

  • 10
    Q1 2019

    - Integration of other dApps on the testnet - Security testing - Bounty campaign for beta testers - Publication of first pilot results

  • 11
    Q2 2019

    - Marketing campaign aiming at large-scale shoppers adoption - Brand and retailers expansion - Release on the mainnet

  • 12
    Q3 2019

    - Deployment of URP to early adopting brands and retailers - Other dApps join the protocol to reward all behaviors on mainnet

  • 13
    Q4 2019

    - Start of international expansion in Europe and China

  • 14
    2020

    S1: - International expansion to North & South America - Protocol tokenomics optimization S2: